OZ Comic-Con

Oz Comic-Con

RC has worked with OZCC since 2018 managing all publicity, influencer activities and on-site media activities. RC has also advised on content, implemented crisis management when required and media trained key personnel.

When OZCC was sold to Expertise Events, RC won a competitive pitch to retain the account.

Since Expertise has taken over the event, there has been a greater focus on community-led content, rather than the previous major focus on TV & Film guests. RC has helped develop ideas, liaise with key stakeholders in the community to organise community-led events and communicated this transition to the OZCC audience.

Objectives

Drive significant media and influencer coverage pre-event to drive attendance numbers and ticket sales;
Communicate different content pillars to relevant audiences;
Help build the OZCC community and ensure that the community is happy and feel included in the event.

strategy/Activity

RC primarily focuses our resources and activities on the six weeks leading up to the events, which happen across the country throughout the year.

RC writes and pitches a number of releases that include information about the various activities within the event and communicate the Comic-Con pillars - cosplay, gaming, comics and TV & film. These include announcements about TV & film guests, interesting activations, the Cosplay Championships and more.

Additionally, RC engages KOLs in the community to share information about content and the Cosplay Championships.

RC also manages the media accreditation and content creator/influencer process.

In advance of each event, RC develops a concept for a media call, often featuring cosplayers in a well-known location in each city and manages the TV and photographers who attend the call, pushing through the coverage ahead of the event.

On-site, RC manages any attending media, in particular TV crews and photographers, organising any interviews and liaising with cosplayers.