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Breast Cancer Trials

Building Awareness, Understanding and Funds for Breast Cancer Trials

Rocket Comms is a full-service agency when it comes to PR and has helped us with a range of activities. From finding editorial opportunities, developing promotional ideas and events, to managing influencer campaigns, they are up to date on modern PR practices to help their clients achieve their goals. They have demonstrated their ability to work with a range of different stakeholders across our organisation, including managing sensitive topics on breast cancer with women who have this disease. What really makes Rocket Comms stand out from the crowd is that Rachel and her team genuinely care about people and how they they can help you tell your story to the right audiences.

ANNA FITZGERALD, BREAST CANCER TRIALS

RC has had the privilege to work with the incredible Breast Cancer Trials since 2018 when the organisation rebranded. 

Breast Cancer Trials is the largest oncology research group in Australia and they have been responsible for most of the important advancements in breast cancer prevention and treatment, including the trials of Herceptin, Tamoxifen, Letrozole and Goserelin. 

RC has been involved in promoting all aspects of Breast Cancer Trials operations from the announcements of new trials and results through to fundraising ideas and support.

To grow awareness of Breast Cancer Trials and their life-saving work; To position Breast Cancer Trials as the ‘go to’ for breast cancer treatment and prevention information; To increase funds raised.

Development of case study programme. Ongoing and timely expert and case study outreaches. Support trial announcements. Development and promotion of online Q&As. Help develop and promote innovative fundraising programmes. Create community of KOLs to extend promotion of Breast Cancer Trials work.

In addition to supporting the announcement of new open trials and results which often generate major national print and broadcast coverage, RC has also:

  • Promoted the BCT Q&A programme to the general public that sees top experts and breast cancer survivors discuss different aspects of breast cancer which can be accessed by everyone virtually;
  • Launched the Breastolution campaign with a large scale media and influencer campaign to drive fundraising as well as awareness of BCT’s new BRCA-P trial;
  • Helped develop innovative fundraising concepts such as the Lab Coats campaign, where Australian fashion designers created their own unique lab coats that were auctioned; the Three Course Challenge, where celebrity chefs showed people how to create a show-stopping, fundraising dinner;
  • Supporting fundraisers in unique media spaces, for example, Race for a Cure, which saw RC pitch to a new audience of motorsport lovers;
  • Ongoing media and influencer support for their major fundraiser, the Women’s Health Diary;
  • Support for key calendar moments, e.g. Breast Cancer Awareness Month and International Clinical Trials Day;
  • Media training key personnel and members of the Consumer Advisory Panel so that they can become strong advocates for the organisation;
  • Development of a case study programme with information and contacts that we can always draw on if we need first person commentary for any campaigns;
  • And much more…we are passionate about supporting Breast Cancer Trials and the work they do and are always on hand to assist with any campaigns.

Breast Cancer Trials has continued to grow in every area: awareness and brand mentions in media and through influencer campaigns, as well as an increase in funds raised for the organisation. 

In 2018, the media coverage generated for Breast Cancer Trials was just over 54 million with an advertising equivalent of just over $1million. In 2024, for media coverage alone (not including influencer activities), RC has generated a reach of over 1 billion.