RC is the on ground marketing team for CloudCo’s Care Bears, handling strategy, idea generation, marketing partnerships, PR, influencer marketing, social media management, activations and licensee marketing support.
From the 8th to the 14th of July, The Langham, Melbourne hosted a magical Care Bears Afternoon Tea. The event transported attendees into the Kingdom of Caring, with whimsical decor and Care Bears-themed treats to create an unforgettable experience.
Rocket Comms worked alongside the Australian Care Bears licensor, WP Brands and The Langham Melbourne team, to create an experience that would be unforgettable – collaborating on decorations, marketing, organisation and liaising with The Langham team to ensure a seamless activation.
The Langham said that it was the ‘fastest-selling’ high tea they had run.
RC were responsible for liaising with The Langham about all elements of the high tea, overseeing the production of all the room activation, facilitating the sign off of all design elements, promoting through the Care Bears influencer network and creating social media activity through the Care Bears and our own Rocket channels, including a ticket giveaway.
The event saw 920 Care Bears fans walk through the doors to experience the happiest afternoon tea of the year and it was the fastest selling high tea The Langham had run.
