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Nanoleaf

Shining a light on Nanoleaf

Rocket Comms has provided tremendous support in helping the Nanoleaf brand expand throughout Australia. They are a full-capacity agency with services for traditional media, influencer partnerships, events and experiential projects. They consistently deliver great media and influencer results and are happy to go the extra mile to make sure they drive as much awareness as possible for our products, thinking laterally about places where they can place the brand. They have been a great support in growing awareness of the Nanoleaf brand in the region.

LESLIE CHEN, NANOLEAF

RC has worked with Nanoleaf since 2018 on a range of product launches, influencer management, activations and themed initiatives, helping to introduce the brand and the extended range of products to new and existing audiences. Although each contractual year on the Nanoleaf account has boasted incredible results, this case study outlines the results from 2023 as it presented unique opportunities for the brand in the region.

  • Highlight the benefits and features of the Nanoleaf products to different audiences; 
  • Introduce new and engaging ways that the various products can be used; 
  • Drive sales and provide support for the Nanoleaf store and ANZ retailers.
  • Engage with media representatives across all suitable categories, sharing information and assets to support product launches and promotions, garnering reviews, product placement and building loyalty for the Nanoleaf brand in return; 
  • Conduct and manage influencer programs on a monthly basis, identifying key profiles to help raise awareness of the brand through social integrations; 
  • Securing physical activations in suitable locations including events, corporate office spaces and hospitality venues.

Though the Nanoleaf range is suited to a number of different functions and consumers, the gaming community has been the most receptive to the brand due to its seamlessness when integrated into setups and streaming content. The Australian gaming community has been key to generating interest in the brand and driving sales.

Throughout 2023, RC coordinated a number of media outreaches to support product launches and promotions, whilst also arranging social collaborations ranging from unboxing videos and installation tutorials to collaborations with other gaming companies including PLAION, Corsair and Redbull. 

Additionally, RC arranged and installed activations at PAX Aus and SXSW Sydney, allowing suitable audiences to have a physical experience with the products in real time.

In return, the results throughout the year were a testament to the quality of the products and the loyalty of the gaming community.

Over the past six years, Nanoleaf has become a household name throughout ANZ, becoming the go to brand for RGB and smart lighting needs.

Throughout 2024, RC measured a total reach of nearly 97 million across the media and influencer networks, which equated to an AVE of $1.6 million.