The Central Coast of New South Wales, Australia – a stunning stretch of coastline where golden beaches meet lush hinterland – is more than just a picturesque escape. It’s a vibrant community brimming with talent, creativity, and voices that resonate both locally and beyond. In today’s digital age, these voices often amplify through the power of social media, with a diverse range of influencers shaping trends, sharing stories, and connecting with audiences who share a love for this beautiful region.
While “top ten” lists can be subjective and constantly evolving, we’ve curated a selection of ten individuals and entities who are making significant waves and influencing the Central Coast narrative right now. These creators span various niches, from lifestyle and parenting to tourism and community advocacy, offering a glimpse into the diverse tapestry of life on the Coast.
Please note: Ranking influencers is a dynamic process, and this list reflects our observations as of April 2025. Follower counts and engagement rates are constantly in flux.
Here are ten influential voices you should be following from the Central Coast:
Bridey Drake (@brideydrake on TikTok): The Reigning Queen of Relatability
Fresh off being crowned TikTok’s Creator of the Year in late 2024, Bridey has captured hearts with her authentic and humorous takes on everyday life. Her down-to-earth personality and relatable content have garnered her a massive following, proving that genuine connection resonates deeply. While her reach extends far beyond the Central Coast, her roots here often shine through in her content.
Eleanor Pendleton (@eleanorpendleton on Instagram): The Beauty Authority with Coastal Roots
As the founder and Editor-in-Chief of the acclaimed beauty platform Gritty Pretty, Eleanor’s influence in the beauty world is undeniable. While her work takes her globally, her connection to the Central Coast is evident, and she often features the region’s stunning backdrops and lifestyle within her sophisticated content
Love Central Coast (@LoveCentralCoast on Instagram): The Official Voice of Coastal Charm
This isn’t an individual, but it’s arguably one of the most influential accounts for anyone interested in the region. The official tourism board’s Instagram showcases the breath taking beauty, hidden gems, local businesses, and exciting events that make the Central Coast so special. It’s a must-follow for both locals and visitors.
Anastasia Mily (@anastasiamilyart on Instagram): Watercolour Artist and Photographer
Sharing her creative journey through her Instagram account where she showcases her landscape paintings and photography. Anastasia also offers tutorials and demonstrations on her YouTube channel, providing insights into her artistic process. Additionally, she provides online classes for those interested in learning watercolour techniques.
Sarah’s Day (@sarahs_day on Instagram): The household name in the wellness and fitness world
With a huge following on YouTube, Instagram, and her personal website, Sarah’s Day has become a household name in the wellness and fitness world. Originally from the Central Coast, Sarah is known for her no-nonsense approach to health, fitness, and nutrition. She focuses on functional health and fitness, sharing her personal journey of balancing motherhood, business, and living a healthy lifestyle. Sarah’s
Shaun Diviney (@shaun.diviney on Instagram): Combining family life and real estate
Recognized for his engaging presence, Shaun Diviney is a content creator based on the Central Coast. He combines aspects of family life, real estate, and personal interests in his content, connecting with a broad audience.
Tiffiny Hall (@tiffhall_xo on Instagram): Founder of TXO & the TXO method, the home of Women’s Wellness
Tiffiny Hall, a Central Coast native, is an iconic Australian television personality, author, and fitness guru. Her influence spans across multiple platforms, including Instagram, where she shares fitness tips, healthy living advice, and insights into her life as a mother. Hall is also the founder of The Mind Room, a mental health initiative aimed at improving well-being. Her genuine approach to both physical fitness and mental health has earned her a dedicated following
Matthew Formston (@mattformston on Instagram): Speaker, Storyteller and Blind Surfer
A legally blind Australian professional para-surfer and former para-cyclist, Matthew Formston has achieved remarkable success in adaptive sports. He has won multiple world titles in surfing and represented Australia at the Rio Paralympics. Beyond sports, Formston engages audiences through motivational speaking and content creation that highlights resilience and achievement.
Sarah Kearns (@sarahkearnsofficial on Instagram): Supporting Women to thrive
Known for her authentic storytelling and relatable approach to family life. As a mother of three boys, including a son who passed away, Sarah openly shares her experiences of motherhood, loss, and personal growth
Matt Graham (@mattgraham_moguls on Instagram): Australian freestyle skier
Graham’s Instagram profile highlights his achievements, including his Olympic silver medal, World Championship successes, and his 2020/21 World Cup Championship title. He continues to inspire fans with his dedication to freestyle skiing.
With its natural beauty, the Central Coast is home to many passionate advocates for sustainable living and environmental awareness. These influencers share tips, insights, and inspiration for living more consciously within the region.
It’s important to remember that influence extends beyond follower counts. Many other individuals and smaller accounts are doing incredible work within specific niches on the Central Coast. We encourage you to explore local hashtags and discover the diverse voices that make this region so unique.
Are you a Central Coast influencer we should know about? Get in touch with us below!